For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be -- Marcus Collins - Hardcover
Author: Marcus Collins
Publisher: PublicAffairs
Published: 05/02/2023
Pages: 304
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.30h x 6.10w x 1.30d
ISBN: 9781541700963
Review Citation(s):
Publishers Weekly 03/06/2023
Kirkus Reviews 03/15/2023
About the Author
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--serving as the head of strategy at Wieden+Kennedy New York--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.
Product Attributes: Books, Books › Subjects › Business & Money › Management & Leadership › Decision-Making & Problem Solving, Business & Economics, Business & Money, Business / Economics / Finance, Decision Making & Problem Solving, Hardcover, Management & Leadership, Marcus Collins, Marketing, Psychology, PublicAffairs, Social Psychology, Subjects