Nfts Are a Scam / Nfts Are the Future: The Early Years: 2020-2023 -- Bobby Hundreds, Hardcover

The national bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.

Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now, fans could not only directly support artists and creators, but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand
as never before.

But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.

In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more:
Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age.

Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what's been going on--and why it's worth paying attention to--it is the perfect primer.

Author: Bobby Hundreds
Publisher: MCD
Published: 05/16/2023
Pages: 304
Binding Type: Hardcover
Weight: 0.88lbs
Size: 8.46h x 5.67w x 1.15d
ISBN: 9780374610296

Review Citation(s):
Library Journal Prepub Alert 12/01/2022 pg. 25
Kirkus Reviews 03/15/2023

About the Author
Bobby Kim, also known as Bobby Hundreds, is the author of This Is Not a T-Shirt. He is an illustrator, a documentarian, a designer, and a writer. In 2003, he cofounded the Hundreds, a global men's streetwear brand and editorial platform, with Ben Shenassafar and a few hundred bucks. The two are also partners in Second Sons, a brand-development group that incubates, structures, and facilitates other small businesses. Hundreds lives in Los Angeles with his wife and two sons.