Edward de Bono

Lateral Thinking: Creativity Step by Step -- Edward de Bono, Paperback

$18.99 $13.99 Sale
Shipping calculated at checkout.
2 in stock

"This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins...but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book."-- David Cohen, Times Educational Supplement

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking

"The underlying argument of the book is that there are two kinds of thinking--vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea....

"Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely....



Author: Edward de Bono
Publisher: Harper Perennial
Published: 02/24/2015
Pages: 300
Binding Type: Paperback
Weight: 0.53lbs
Size: 8.02h x 5.37w x 0.75d
ISBN: 9780060903251

Product Tags:

Creative Ability, Creative thinking, Edward de Bono, Harper Perennial, Movements, Paperback, Psychoanalysis, Psychology

Find your next favorite

Welcome to Book & Mortar

Explore our extensive collection of contemporary and classic books. From the latest bestsellers to hidden gems, we have something for every book lover. Dive into the world of literature with our curated selection, and let your reading adventure begin.

Contact form

Fill this out if you need to get in touch with me!