A Whack on the Side of the Head: How You Can Be More Creative -- Roger Von Oech, Paperback

The hugely bestselling creativity classic with "lasting appeal," A Whack on the Side of the Head is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (New York Times)!

For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.

• Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
• Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.
• Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"!

Author: Roger Von Oech
Publisher: Grand Central Publishing
Published: 05/07/2024
Pages: 352
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.20h x 5.50w x 1.10d
ISBN: 9781538759417

About the Author
Roger von Oech's products and seminars have enhanced the creativity of many millions around the world. His clients have ranged from Apple, NASA, and Google to Disney, Visa, and Sony. He is the author of four books on creativity, and the popular Creative Whack Pack. He's also the inventor/designer of the Ball of Whacks line of geometric toys. He earned his PhD from Stanford in the History of Ideas. He lives with his wife, Wendy, near Palo Alto, California.